When the people at Gü describe their business, two words come up a lot – premium and indulgent. If you’ve ever tried their Gü-Zillionaire cheesecakes or their melt-in-the-middle chocolate puddings, you’ll know those descriptors are very apt.
With sales of over £70m per year, Gü is one of the UK’s biggest dessert brands. In fact, a Nielsen survey found that roughly 20% of all UK households indulged in at least one Gü treat in 2022.
The Gü manufacturing site in Bishops Stortford is where these treats are delicately constructed into their glass ramekins. Most of these products have a set weight somewhere between 75 grams and 90 grams. Working with such fine margins, it’s easy for tiny discrepancies in Gü's production quantities to build up to big material losses over time.
The challenge: waste, hiding in plain sight
The Gü team knew excessive waste was creating a gap in their PnL. They could see from the data that the problem was in giveaway, but measuring the true impact and pinpointing the exact cause was proving tricky. They were looking for the root cause of discrepancies of less than a gram, in products with multiple separate layers (biscuit, chocolate, ganache, etc.), created by various bits of production line equipment.
The Gü team had spent a while working on this problem before they reached out to us at Majaco. Their team had already delivered some waste reductions here and there, but they really wanted to reduce the waste bill by half. They decided a fresh approach was needed, with a methodology that would find clear, detailed answers in a complex system.
The first step was to work out exactly what was going on. We used an approach called split solving to pinpoint the exact cause of the excess weight in the finished product. The depositing equipment’s inconsistent performance meant the spread of weights in the final product was too big to just put less in the ramekins on average – doing so would risk delivering an underfilled product. Split solving helped us isolate and fix the root cause of the variability and then reduce the average weight safely, with no risk of underfilling.
We also knew we didn’t want to rip up the waste-saving work Gü’s team had already delivered. So we took the time to understand it and rather than start again, we helped the team build an iteration of the monitoring tool. This allowed them to take and sustain a big leap forward in process performance and ultimately waste reduction.
This involved taking steps like:
The result: a huge cost saving and a roadmap for more
With their new system in full swing, the variability in Gü’s production lines dropped massively. The final reports showed a 50% reduction in giveaway and a very significant reduction in waste.
That’s just the beginning though. By working closely with Gü’s experts, we’ve equipped them with a clear roadmap for extra improvements – as well as the knowledge and expertise to deliver them.