About Majaco.

We’re a small team of specialist consultants who like to be hands-on, solve problems and increase profits.

Company background

Started in 2019 with one purpose - helping our clients to maximise their profits.

We love efficiency. We love to see complex systems working smoothly, intelligently and with maximum output. We’ve spent our careers delivering this for countless businesses in FMCG, Healthcare and e-Commerce. Majaco came to be when we asked ourselves one simple question: how can we make our partnerships, projects, and our own work even more efficient?

We agreed that the answer was: A small, nimble team of top experts. A team that can slot seamlessly into a business and get hands-on to solve problems. A team that can focus entirely on delivering sustainable uplifts in profit, while being high-energy and low maintenance.

That was in 2019. Since then, we’ve brought our vision to life, and we’ve been delivering profit-improving projects for some of the top businesses in our sectors. We’re loving every minute of it. And it was all made possible by Majaco.

We’re all naturally curious people who love to solve problems. Even when we’re not at work, this curiosity never goes away, nor does the belief that everything can be improved.
Toby Parnell
Majaco founder

How we work

Our work is all about being output driven. This means we judge ourselves by the results we deliver. The fees we charge aren’t based on the number of days we work, or the hours we spend on site and in meetings – our fees are based on how much impact we have on your profitability.

Being laser focused on results means you’ll always find us where there are problems to be solved and improvements to be made. Underpinned by our values of clarity, partnership and creative curiosity, this is how an output driven ethos delivers results with staying power.

Learn more about our approach

Meet the team

Toby Parnell

Partner

In Toby’s own words:

“I was never cut out to be a ‘proper’ engineer, spending all day modelling stresses and strains on a computer screen. I always wanted to solve practical problems and have a real world impact. I love to help, make things better and do the right thing, even if it’s hard.”

 

Toby’s proudest achievement:

Helping to turn around the Walkers Sausage factory. Toby and his team stopped it from closing down by helping to make it profitable.

 

Outside of work, you’ll find Toby:

Exercising. He was once a Cambridge-Oxford mountain bike champ, and is a now a determined runner.

Message
Toby

Toby Parnell

Partner

In Toby’s own words:

“I was never cut out to be a ‘proper’ engineer, spending all day modelling stresses and strains on a computer screen. I always wanted to solve practical problems and have a real world impact. I love to help, make things better and do the right thing, even if it’s hard.”

 

Toby’s proudest achievement:

Helping to turn around the Walkers Sausage factory. Toby and his team stopped it from closing down by helping to make it profitable.

 

Outside of work, you’ll find Toby:

Exercising. He was once a Cambridge-Oxford mountain bike champ, and is a now a determined runner.

Message
Toby

Sunny Pahal

COO

In Sunny’s own words:

“I’m fueled by my passion for tackling complex challenges and driving impactful change. My role aligns perfectly with my interests and skills – coming up with innovative solutions and collaborating with teams to make a tangible difference in a business. I find immense fulfilment in guiding people and organisations through significant change.”

Sunny’s proudest achievement:

Spearheading a business transformation that resulted in doubling growth for two consecutive years. It involved changes to commercial strategy, processes, systems, and people management, as well as leading a team through a successful relocation and upskilling initiative. 

Outside of work, you’ll find Sunny:

Indulging her love of history and the arts, and volunteering as a Non-Executive Director for York Museums Trust.

Message
Sunny

Sunny Pahal

COO

In Sunny’s own words:

“I’m fueled by my passion for tackling complex challenges and driving impactful change. My role aligns perfectly with my interests and skills – coming up with innovative solutions and collaborating with teams to make a tangible difference in a business. I find immense fulfilment in guiding people and organisations through significant change.”

Sunny’s proudest achievement:

Spearheading a business transformation that resulted in doubling growth for two consecutive years. It involved changes to commercial strategy, processes, systems, and people management, as well as leading a team through a successful relocation and upskilling initiative. 

Outside of work, you’ll find Sunny:

Indulging her love of history and the arts, and volunteering as a Non-Executive Director for York Museums Trust.

Message
Sunny

Sam Ellwood

Principal

In Sam’s own words:

“I’ve always enjoyed solving problems with other people. I love being part of a high-performing Majaco team, having smart people to bounce around ideas with. I also really enjoy working with client teams – I’ve met some amazing people from all walks of life. The variety of people and subject matter is really interesting too.”

 

Sam’s proudest achievement: 

Delivering a programme for the Ministry of Defence that enabled £500m cost avoidance.

 

Outside of work you’ll find Sam:

Writing and producing music. (He’s had over 15 million streams so far.)

Message
Sam

Sam Ellwood

Principal

In Sam’s own words:

“I’ve always enjoyed solving problems with other people. I love being part of a high-performing Majaco team, having smart people to bounce around ideas with. I also really enjoy working with client teams – I’ve met some amazing people from all walks of life. The variety of people and subject matter is really interesting too.”

 

Sam’s proudest achievement: 

Delivering a programme for the Ministry of Defence that enabled £500m cost avoidance.

 

Outside of work you’ll find Sam:

Writing and producing music. (He’s had over 15 million streams so far.)

Message
Sam

James Littlewood

Principal

In James’s own words:

“I enjoy working with hidden stars in an organisation and seeing them get the recognition they deserve. I love seeing people take on new ideas and make them their own after getting only a quizzical outside perspective or a minor bit of coaching.”

 

James’s proudest achievement:

Competing in the World Solar Challenge. James was part of a team that designed, built and raced a solar-powered car from Darwin to Adelaide.

 

Outside of work, you’ll find James:

Brewing. He’s a keen homebrewer and plans to start his own craft brewery in the near future.

Message
James

James Littlewood

Principal

In James’s own words:

“I enjoy working with hidden stars in an organisation and seeing them get the recognition they deserve. I love seeing people take on new ideas and make them their own after getting only a quizzical outside perspective or a minor bit of coaching.”

 

James’s proudest achievement:

Competing in the World Solar Challenge. James was part of a team that designed, built and raced a solar-powered car from Darwin to Adelaide.

 

Outside of work, you’ll find James:

Brewing. He’s a keen homebrewer and plans to start his own craft brewery in the near future.

Message
James

Nick Gale

Non Exec Director

In Nick's own words:

“Developing and delivering strategy is the part of my job I’ve always enjoyed – working closely with client boards to help devise and implement winning strategies. I love seeing ideas come to fruition, seeing the initiatives being embraced by business teams and collectively sharing in the success.”

 

Nick's proudest achievement:

Leading the huge turnaround of an underperforming, loss making business, and seeing the morale boost it gave their people. 

 

Outside of work, you’ll find Nick:

Walking in the hills. He’s a sucker for a view – the higher the better.

Message
Nick

Nick Gale

Non Exec Director

In Nick's own words:

“Developing and delivering strategy is the part of my job I’ve always enjoyed – working closely with client boards to help devise and implement winning strategies. I love seeing ideas come to fruition, seeing the initiatives being embraced by business teams and collectively sharing in the success.”

 

Nick's proudest achievement:

Leading the huge turnaround of an underperforming, loss making business, and seeing the morale boost it gave their people. 

 

Outside of work, you’ll find Nick:

Walking in the hills. He’s a sucker for a view – the higher the better.

Message
Nick

Carl Collier

Principal

In Carl's own words:

“Majaco gives me the opportunity to work with varied firms, with lots of flexibility and the chance to utilise both my analytical and practical skills. I love working with the crew on the shop floor to improve the processes they implement every day.”

 

Carl's proudest achievement:

Helping a team of truck loaders to match their daily crewing to business demand – giving them a greater understanding of the wider business and reducing agency labour spend. 

 

Outside of work, you’ll find Carl:

Ski touring. He loves the research, planning, risk balancing, stamina and perseverance it takes to reach the top. 

Message
Carl

Carl Collier

Principal

In Carl's own words:

“Majaco gives me the opportunity to work with varied firms, with lots of flexibility and the chance to utilise both my analytical and practical skills. I love working with the crew on the shop floor to improve the processes they implement every day.”

 

Carl's proudest achievement:

Helping a team of truck loaders to match their daily crewing to business demand – giving them a greater understanding of the wider business and reducing agency labour spend. 

 

Outside of work, you’ll find Carl:

Ski touring. He loves the research, planning, risk balancing, stamina and perseverance it takes to reach the top. 

Message
Carl

Mike Dennis

Finance Director

In Mike's own words:

“I was once a cost clerk at the Linda McCartney factory, and I found it fascinating. So I started my accountancy qualification training and qualified with CIMA a few years later. It always feels good to solve a problem and bring a sense of order to complex sets of data – especially when it helps a business to understand their operating performance and drive improvements.”

 

Mike's proudest achievement:

Supporting management teams to bring loss-making manufacturing sites back to profitability.

 

Outside of work, you’ll find Mike:

Busy raising four kids, while somehow finding the time for walking, cycling and running.

Message
Mike

Mike Dennis

Finance Director

In Mike's own words:

“I was once a cost clerk at the Linda McCartney factory, and I found it fascinating. So I started my accountancy qualification training and qualified with CIMA a few years later. It always feels good to solve a problem and bring a sense of order to complex sets of data – especially when it helps a business to understand their operating performance and drive improvements.”

 

Mike's proudest achievement:

Supporting management teams to bring loss-making manufacturing sites back to profitability.

 

Outside of work, you’ll find Mike:

Busy raising four kids, while somehow finding the time for walking, cycling and running.

Message
Mike

Aleksei Zaboronsky

Associate Director

In Aleksei’s own words:

“I enjoy working with solution-driven, passionate people to solve a wide range of problems. Majaco gives me the chance to work together with clients to co-design solutions, test and iterate them, and ultimately develop something that delivers real value – value that’ll long outlive my time with the client.”

Aleksei’s proudest achievement:

Designing and developing an Internet of Things tool for tracking and reporting on granular energy consumption data. (And then leading a team to implement this solution for one of Europe's largest gym chains – delivering a 30% electricity reduction across their estate.)

Outside of work, you’ll find Aleksei:

Staying active. Rugby, badminton, running, swimming – anything that gets the heart pumping and makes for a good time with friends.

Message
Aleksei

Aleksei Zaboronsky

Associate Director

In Aleksei’s own words:

“I enjoy working with solution-driven, passionate people to solve a wide range of problems. Majaco gives me the chance to work together with clients to co-design solutions, test and iterate them, and ultimately develop something that delivers real value – value that’ll long outlive my time with the client.”

Aleksei’s proudest achievement:

Designing and developing an Internet of Things tool for tracking and reporting on granular energy consumption data. (And then leading a team to implement this solution for one of Europe's largest gym chains – delivering a 30% electricity reduction across their estate.)

Outside of work, you’ll find Aleksei:

Staying active. Rugby, badminton, running, swimming – anything that gets the heart pumping and makes for a good time with friends.

Message
Aleksei

Jamie Diamond

Principal

In Jamie's own words:

“I’ve always enjoyed working in environments where I can make a tangible impact. Working with Majaco gives me the opportunity to deliver the kinds of improvements you can see from the shop floor to the P&L. The simplest solution is often the most difficult to find, but also the most rewarding.”

Jamie's proudest achievement:

Delivering more than £20m in savings through stock accuracy, combining data and operational changes across the end-to-end supply chain. 

Outside of work, you’ll find Jamie:

Enjoying ways to keep fit, spend time outdoors and see new places. He’s an avid cyclist and competes in sailing, in UK and Mediterranean circuits.

Message
Jamie

Jamie Diamond

Principal

In Jamie's own words:

“I’ve always enjoyed working in environments where I can make a tangible impact. Working with Majaco gives me the opportunity to deliver the kinds of improvements you can see from the shop floor to the P&L. The simplest solution is often the most difficult to find, but also the most rewarding.”

Jamie's proudest achievement:

Delivering more than £20m in savings through stock accuracy, combining data and operational changes across the end-to-end supply chain. 

Outside of work, you’ll find Jamie:

Enjoying ways to keep fit, spend time outdoors and see new places. He’s an avid cyclist and competes in sailing, in UK and Mediterranean circuits.

Message
Jamie

Eve Hay

Senior Consultant

In Eve’s own words:

“I thrive on tackling complex problems and have a pragmatic approach to finding solutions that drive tangible change. At Majaco, I’m fortunate to work with a high-performing and collaborative team that values both autonomy and teamwork. I love connecting with people at every level of an organisation from shop floor to boardroom – to unlock potential and deliver lasting impact.”

 

Eve’s proudest achievement:

Driving a workstream to improve stock accuracy and reduce waste at a leading ready meals manufacturer – exceeding savings targets by over 500% and restoring the business to profitability.

 

Outside work you’ll find Eve:

Exploring the world – recently Japan and Thailand – or getting outside to hike in the hills. You might also find me on the tennis court, dancing (having previously performed at London’s West End), or baking up something delicious!

Message
Eve

Eve Hay

Senior Consultant

In Eve’s own words:

“I thrive on tackling complex problems and have a pragmatic approach to finding solutions that drive tangible change. At Majaco, I’m fortunate to work with a high-performing and collaborative team that values both autonomy and teamwork. I love connecting with people at every level of an organisation from shop floor to boardroom – to unlock potential and deliver lasting impact.”

 

Eve’s proudest achievement:

Driving a workstream to improve stock accuracy and reduce waste at a leading ready meals manufacturer – exceeding savings targets by over 500% and restoring the business to profitability.

 

Outside work you’ll find Eve:

Exploring the world – recently Japan and Thailand – or getting outside to hike in the hills. You might also find me on the tennis court, dancing (having previously performed at London’s West End), or baking up something delicious!

Message
Eve

Josie Lockwood

Principal

In Josie's own words:

I'm a keen problem-solver and love improving processes or just generally making things better. Majaco gives me the chance to do this alongside like minded people and to magnify my impact. Originally an engineer, I've spent 9 years delivering operational improvements across a range of sectors, including 4 as the head of Uber Eats in the Midlands. I love becoming part of the client team and getting to meet a range of new people.

Josie's proudest achievement: 

Growing Uber Eats across the Midlands from just a few chain restaurants to almost half a million food orders a week. 

Outside of work, you'll find Josie: 

Working on my campervan build, riding a bike in Peak District or swimming in a large body of water.

Message
Josie

Josie Lockwood

Principal

In Josie's own words:

I'm a keen problem-solver and love improving processes or just generally making things better. Majaco gives me the chance to do this alongside like minded people and to magnify my impact. Originally an engineer, I've spent 9 years delivering operational improvements across a range of sectors, including 4 as the head of Uber Eats in the Midlands. I love becoming part of the client team and getting to meet a range of new people.

Josie's proudest achievement: 

Growing Uber Eats across the Midlands from just a few chain restaurants to almost half a million food orders a week. 

Outside of work, you'll find Josie: 

Working on my campervan build, riding a bike in Peak District or swimming in a large body of water.

Message
Josie

Let's make it possible

All our projects start with a simple ‘hello’ and a chat. Let us know what challenges you’re facing and we’ll let you know how we can help.
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